Marketing Lessons Right Out of Toy Story

There are countless instructional videos out there that can teach you how to effectively market your local business. Of course, these are typically boring. So what’s a budding entrepreneur to do? Luckily, there are a variety of promotional lessons that can be garnered from sources unrelated to marketing. Strangely enough, there…

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How Local Businesses Benefit from Writing eBooks

Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact…

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LinkedIn’s New Matched Audiences Will Blow Your Mind

We all know that the secret to effective advertising is getting your message placed before not only a large audience, but one that is interested, and preferably one that is ready to make a move. All of the most popular online social media sites have implemented ways to help advertisers better…

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5 Ways to Get More Leads with Retargeting Ads

Website conversion rates suck. They really do. Let us paint you a very ugly picture. According to Monetate, less than 6% of e-commerce visitors actually put something in their shopping carts. What’s more, Baymard Institute states that the average cart abandonment rate is a whopping 67.89%. This puts the average conversion…

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5 Reasons Why Online Directories are Worth Your Time

There was a time when it was not questioned. If you wanted to get serious networking results and reach new customers, you had to be listed in an online business directory. Of course, those days were a long time ago and as the popularity of the internet has grown, the popularity…

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100 Things You Can Do RIGHT NOW to Improve Your Online Presence

The Internet is a big place — about 1 billion websites, and growing! But this doesn’t mean that local businesses are just a drop in the bucket. Quite the opposite, actually. The Internet has actually revolutionized the role local businesses have in the larger digital economy. They can now compete with…

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5 Easy Ways to Grow Your Local Business Using Facebook Ads

Local marketing has never been easier than it is today. This is thanks to Facebook advertising, which offers affordable ads that reach your exact target demographic. Unlike other forms of advertising, you have total control over the entire process. This is a great opportunity for local businesses to grow and make…

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