What is Video Marketing — And Why Do You Need It?

Undoubtedly “video marketing” has become more than a buzz phrase in recent years, it’s now an essential must-have for any promotion toolbox.

But you might still have your doubts.

Is it really worth to consider using videos to grow your business?

The answer is simple: Yes, it’s worth it.

If you haven’t had a video produced for your business yet, you’re likely falling behind — and here’s why:

  • 81% of consumers have been convinced to buy a product or service by watching a brand’s video
  • 76% of businesses say that video marketing has increased their website traffic.
  • 79% of consumers would rather watch a video to learn about a product, than reading text on a page.
  • Businesses using video grow company revenue 49% faster, year-over-year, than organizations without.

Video Ad Examples

What are Marketing Video Ads?

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach larger audiences.

Here at Mad Capper, we specialize in producing 30-second HIGH CONVERTING online ads for all types of businesses — from medical and dental, to fitness and property management.

The purpose of these videos is to help businesses get more customers and increase revenue.

Why Our Videos Ad Work — Every. Single. Time.

The 30- second marketing video ads we create are powerful and convert well because we spend a lot of time storyboarding and crafting the right offer.
For example, with the help of professional spokesmodel talent, our video will:

  • Ask a provocative question
  • Show a valuable discounted offer (which INSTANTLY captures attention)
  • Reveal a savings benefit
  • Close with a call to action

This, along with unique graphics and the right music – we have designed a video marketing formula that works and works well.

Last (But Not Least) — We Syndicate

Once your marketing ad is created and the final edits have been made, Mad Capper will take it right into syndication.

This means we will broadcast it on social media, your website, and target up to 5,000 local website visitors so we can get your video in front of as many viewers as possible.

But we don’t stop there. Our SEO team will also syndicate it to YouTube so that the video ranks when people search for you over the next few months.

One Final Note About Video Marketing Ads

We’ve given you a lot of information about video marketing in this article, but we want to leave you with one more powerful statistic:

The average click-through-rate of video ads is 1.84%. That’s the highest rate of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And only the creative survive! Are you ready to join the action?

Are You Ready To Grow Your Business?

Contact us today and see how Mad Capper Marketing can help you grow your business and client database with our proven 5 step program
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