Having an online presence is relatively easy, but making yourself stand out to the crowd is a daunting task. You may find yourself struggling with putting your brand out there and attracting potential customers.
The reality is, in this digital age, people have a shorter attention span, especially those who are part of younger generations. They may visit a website but hit the back button and leave in less than a minute of being there. The thing is, people, tend to stay longer on websites that entertain them (e.g., video streaming websites). This is part of why we have a variety of marketing strategies to use. Among the most common are text messages and social media campaigns. And then there’s email marketing, which is one of the most popular forms of online marketing.
A potential client is not usually gained on their first interaction with your brand. Most clients usually start out as the person who ignored you the first time they came across your brand. It takes several interactions before someone starts warming up to your brand, and even then, most people won’t give you the time of day until you give them something that is valuable to them. If it’s valuable enough, you can trade it to them for their contact information, which opens the door for future interactions that can convert leads into customers.
This is where Lead Magnets come in.
Lead Magnet: What Is It?
A lead magnet is a marketing strategy where a potential client is offered something for free (a product or service) in exchange for their contact information. Some of the most effective methods are giving away free samples, free newsletters, free consultations, free trials, and so on. This way, you will be able to gather as many people as possible and expand your client base.
Good Lead Magnet Indicators
- Problem Solving
The content you provide should solve problems — an issue must be addressed by your content, in which you offer solutions using data or your unique perspective or experience. Figure out what challenges your clients face and start guiding them on the path to fixing them all. By gathering data about your existing and potential clients’ concerns, you’ll be able to design a more specific lead magnet that will boost engagement on your website. The best way to do this is by asking them about their experience, issues, or needs. Take note of every single thing.
- Instant Content Delivery
A lead magnet should always consider the best interest of your clients. Your leads don’t like to wait for you to provide them with solutions, so deliver your content instantly. It is ideal if they get your content as soon as they hit that button.
- Provide Value That Stands Out
It’s not just about getting consumer details. It’s also crucial that you provide something valuable that stands out. Your leads need to understand that you’re the best choice, and they should pay attention to your brand only.
- Raised Expected Worth
In any business, there’s always an initial investment. This applies to lead magnets. To get started in expanding your client base, you need to provide them with the best quality “free” product, service, or information. Investing in the efficiency of your lead magnet is critical. Typically, you can focus on eye-catching advertisements with flashing colors to gain a few, but if there’s nothing interesting for them to look forward to, they’ll just simply look away and move on with their lives.
There are various lead magnet creations out there to choose from. Below are some of the examples you can implement for your brand:
Offer Live Webinars
What better way to keep your clients than by offering audio or video materials that stoke their interest? A live webinar works great when it comes to gathering leads. Not only do webinars generate interest in the main topic, but they also create urgency and exclusivity. Leads feel they need to sign up to avoid missing out, thus making them ten times more interested than before.
A Good Old Checklist
Checklists have one of the highest conversion rates when it comes to lead magnets. They are easy to create and digest with low-commitment. These checklists are a list that puts together information on something your client wishes to know about. An example would be to compile your blog posts with the highest interactions and then create an actionable checklist.
Business owners who are just starting out tend to look online for things like email templates. They need to have some sort of reference they can follow when it comes to their customer communications. Offering templates for your clients can put a smile on their faces while providing you their contact details.
Provide Case Studies
Case studies don’t give the impression of exciting content. But there are ways to transform a boring-looking case study into something that will convert your prospects. Create one in an exciting and new way while keeping everything relevant to what the client wants. Add real-life scenarios to tell a story as a way for them to see how your product or service can be valuable to them.
Software Free Trials
If you want to get them to try the software you are offering, get them to try it out for a limited period. Free trials get many potential clients in, and if they like how the software works for them, they purchase the full version.
A popular lead magnet is giving away free products in exchange for an email address. This primarily works if you have launched new products. Sending a few free samples wouldn’t hurt, and at least they will get to experience the products leading to sales if they find it useful.
Who doesn’t want discounts? This is one of the most common ways to generate leads on your website. Discounts are most common in online stores or other e-commerce websites that offer products or services. Free shipping or lower prices in exchange for an email address? Yes, please.
There are a lot of people interested in taking online quizzes or surveys. The most common trick for easy lead generation is by allowing them to sign up their email address to view the quiz results.
Lead Magnets Are Essential to Online Marketing
Lead magnets are easy to utilize and are considered a win-win situation for both the business owner and the consumer. However, remember to choose a lead magnet that will coordinate well with your type of business and your target audience.
If you’re interested in lead magnets but still aren’t sure where to start, contact us! We can provide you with more insights and marketing services that convert leads into customers and increase your revenue.