The future of marketing is online. Plain and simple. TV commercials are losing their effectiveness as the “cord-cutting” trend catches fire. Millions of once heavy TV fans are trading in their cable packages for streaming services like Hulu, Netflix and Slin. Companies used to be able to reach their target audience…
Read MoreUndoubtedly “video marketing” has become more than a buzz phrase in recent years, it’s now an essential must-have for any promotion toolbox.But you might still have your doubts.Is it really worth to consider using videos to grow your business?The answer is simple: Yes, it’s worth it.If you haven’t had a video…
Read MoreNot where you’d like to be with your social media presence? Don’t worry, you’re not alone -social media is a challenge (and perhaps even a mystery) for many businesses! The good news is that the pace of change in today’s marketing world means that it’s never too late to jump in…
Read MoreFor the thousands of businesses that rely on Facebook to interact with their customer base, one of the foundations of that relationship is a review system that allowed people to vote on how good the business is: Five stars for fantastic service and only one star if it was abysmal. Those…
Read MoreSocial media has taken over the internet. We love to like, share, give thumbs up and use countless emojis to express our feelings about a particular piece of online content. Social media platforms are used so often, it would seem that their usage is approximately equal. However, that is not the…
Read MoreEver heard the name Ethan Zuckerman? If you haven't, you most likely know his work. In a 2014 article in The Atlantic, Zuckerman admits that he is the architect behind one of the most hated features of traveling online: pop-ads. Calling them the internet's "original sin," Zuckerman calls on marketers to…
Read MoreIf you're reading this article, congratulations! You're well on your way to unleashing the power of Analytic Call Tracking (ACT) right in the palm of your hand. By now you know that call tracking is a powerful tool to help you identify leads and all sorts of other activity related to…
Read MoreThere is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others. Facebook’s algorithm…
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