As marketing experts, we often get asked: what is blogging? Blogging refers to written work, photography, artwork, and other media published online. Blogs started as individuals sharing informal diary-style entries, but businesses saw their marketing potential and the format quickly evolved.
Blogging for business has become mainstream. However, with businesses often incorporating blogs into larger websites, many people get confused between a blog and a website. There is a difference, and learning about it can help you find digital marketing success.
Blogs vs. Websites
Blogs and websites play crucial roles in your digital marketing strategy. They can enhance your audience’s online experience.
Blogs are frequently-updated web pages displayed in reverse chronological order. You’re probably familiar with some fashion, food, and travel blogs. Whether a blog is about the latest runway trends or DIY home-cooked meals, creators regularly update the content to keep it fresh and relevant.
Businesses also occasionally update websites, but they often contain static information such as business contact details and descriptions of products and services.
Additionally, blogs encourage reader engagement. If you integrate blogs into your social media pages, it will be easy for your followers to engage with other readers and share your content on their pages. While some sites accept conversation, blogs typically allow more interaction than most traditional websites.
Business Blogs Within Websites
Today, many companies have integrated blogging for business into their websites. You often see them labeled as news, press, or articles. Creating a blog and regularly posting quality content has several benefits.
- Improve search engine ranking: by utilizing SEO best practices, new content and relevant keywords can help improve a website’s ranking position in search results.
- Increase website traffic: if your target market finds your blog interesting and useful, they’ll keep going back to your website. At times, they’ll even share your content on several social media pages, which can exponentially increase your site traffic.
Convert traffic into leads: with the additional traffic, you now have the opportunity to convert site visitors into leads. Try offering new site visitors something valuable, like an ebook, in exchange for their contact information.
If you are interested in doing the blog content and optimizing for SEO yourself. We found some excellent and current blog resources for you.
- Bang’n Blog Post Checklist 2021 : 25 Steps to Viral Success
- Ultimate Blog Post SEO Checklist. 15 Key Things You Should Do Before & After Publishing for SEO
- 37-Point Checklist for Writing a Killer Blog Post
- Create a relationship with potential clients: blogs encourage two-way communication between you and your potential clients. You can gain insight and build relationships when you start responding to comments and questions on your blog.
- Become an authority: if you consistently produce quality content on a specific topic, both Google and readers will start looking up to you as an authority figure. Clients are more likely to do business with you if they know that you are a trustworthy brand.