One of the most cost-effective things you can do for your business is to get your video on Google with this Google My Business video guide. Doing so will help potential clients find relevant information about your business.
By the end of this guide, you can improve your Google My Business Page to help increase conversion rates and sales.
What Is Google My Business?
Google My Business is the updated version of the old Google Places for Business and the Google+ Page’s Dashboard.
It is a free listing on Google that allows businesses to create pages to tell clients more about who they are. The owner can provide relevant business information, such as products and services, business address, operating hours, and contact details. Business owners can also now add photos and videos to their page, but we’ll get to that in more detail later.
With over 246 unique Google users in the United States, using Google My Business can help companies become discoverable through the search engine. Once a page goes live, it will show up for relevant Google and Google Maps search queries.
The beauty of Google My Business doesn’t end there. You can keep updating pages by correcting old information and interacting with clients who leave reviews. It’s a useful free tool that can help you build brand awareness.
Additionally, Google highly values business pages. The right keywords, content, and reviews can easily help businesses rank higher in local searches.
Adding Videos to Google My Business
In 2018, Google started allowing businesses to add videos to their page. Before this feature, only local guides could upload videos associated with a company, leaving companies at the mercy of reviewers.
Uploaded videos show up in local listings and search results, helping businesses stand out from competitors. These videos are a great feature that can increase awareness, conversion, and sales.
Clients will find added photos in the uploaded videos section. They can scroll through and play the videos, so adding a range of content can attract different clients.
It’s no secret that videos appeal more to clients and search engines, boost conversion rates, build trust and credibility, and encourage social shares.
We believe in the power of well-crafted content. That’s why we want to show you how to get your video on Google and teach you to make it more attractive for your target market.
How to Add Videos to Google My Business
It’s time to take your Google business page up a notch or two. Here’s a step-by-step Google My Business video guide.
- Log into your Google My Business account, and click on Photos, which should be on the left-hand side menu.
- Click on Video from the top menu and select Post Videos.
- You can either drag and drop your preferred video or upload one from your computer.
As long as your video meets Google’s guidelines, you should be able to upload it. It’s that simple.
Content Guidelines for Google My Business Videos
Google implements strict guidelines for uploading videos. Your content should not contain anything prohibited, such as copyrighted material, misleading information, nudity, or violence.
Apart from prohibiting specific content, Google will also demand high-quality material from business owners.
The pictures or footage on your video should be of the pinned location. Don’t use stock footage. Google considers such footage irrelevant, and they will take these down.
Keep in mind that Google has the same goal as you: to please its clientele. Anything that makes your pictures or videos unclear, such as borders or blurs, is not acceptable. Minimal effects are okay, as long as site visitors will see precisely how your place looks.
Images and Footage Only
Google only accepts images and footage. Drawings, designs, and other forms of artwork might be taken down.
In creating content for Google My Business, use minimal text or none at all. Text and other superimposed graphics should not be more than 10% of the frame. It should also be relevant to the audience’s search.
Google My Business Video Specs
Google also observes a standard in video specs. Here are the specs that the search engine giant looks for in videos.
Resolution and Size
Google currently supports videos with resolutions at least 720p. The accepted size used to be 100 MB, but it was recently reduced to 75MB. Google will not accept any file bigger than the indicated size.
The ideal length for Google My Business Videos is 30 seconds. This duration is perfect for creating short, enticing videos for your potential customers.
Any video submitted to Google is subject to inspection. It takes 24 hours for Google to complete its verification process. Videos usually go live within this time frame.
Google My Business Video Ideas
Now that you’ve learned about Google’s guidelines and video preferences, here are some fantastic ideas to get your clients excited about your business page.
An explainer video is like a company overview. It tells the audience what makes the company special and why it’s better than its competitors.
Tell your customers who your big bosses are, how you treat your employees, what you do for your community, and the awards you’ve won in the past. It’s easier to convert potential clients into actual customers if you’ve established a sense of rapport with them.
A launch video is a specific type of promotional video. Launch videos should address pain points and humanize your brand. Create a compelling story that focuses on people instead of your products or services.
Product or Service Video
A product or service video should focus on your unique selling propositions (USPs). You should inform your target market what makes your products or services great. Are they made of 100% recycled materials? Are they cruelty-free? Have you invented something that makes cooking easier? Be as specific as you can with your USPs, so the audience will instantly know if your products or services are right for them.
People love numbers because they’re hard to contradict. For example, if you are offering products made of 100% recycled materials, show your site visitors how many trees you’ve saved and how many more you can save in the future with their help.
Give viewers a tour around your office. Show off your place of business, your company’s culture, and your employees.
We hope our Google My Business video guide inspired you to get your video on Google. If you need help setting this up and creating videos, please get in touch with us. We’ll help you create amazing content that can improve your conversion rates and sales.