Will the Internet Destroy the Yellow Pages?
If you own a local business (meaning that your business primarily services a local market), then you probably already advertise in your local phone book (or at least you’ve been approached by your local Yellow Pages company to advertise with them). The question at the forefront of many business owner’s minds today is this, “Should I keep advertising in the phone book even though many of my customers don’t use it any more?” Or, perhaps you’re just wondering if the Internet is going to eliminate the phone book altogether.
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