Retargeting: What is It and Why You Should Be Using It

Today's ads can have a big relevancy problem, but using a retargeting strategy is one of the best ways to solve it. With retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, this behavior is signaled just by a visit to your…

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NOW AVAILABLE: Does Facebook Advertising Really Work? [Full Report]

Social media marketing has become an important part of business growth. If a business does not have a presence on social media, there's a good chance it's losing out on customers. This is why even the smallest brands are leveraging social advertisements and engagement to boost their conversions — particularly on…

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Keeping Up With the GDPR: How Much Will Non-Compliance Cost You?

If your company amasses mailing lists, you've officially been put on notice. The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018 — and it impacts any business that uses customer information for commercial purposes. Although the law is specific to the European Union, anyone who has customer…

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6 Reasons Why Every Local Business Needs Video Advertising

The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses. Brands already embracing video ads have have a distinct advantage over their competition. Soon, video advertising for small…

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Content Marketing Trends to Watch in 2018

While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all…

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