In today’s fast-paced digital world, using video to sell or educate your audience about your products or services can make or break your marketing campaigns. If you haven’t tapped into the potential of video content yet, now’s the time. With a simple script and a recording (or hiring a spokesperson), you can create an engaging and persuasive video that converts. But which style should you choose?
If you want to discover how to boost your video conversions and reach by selecting the best type of marketing video, stick with me as I reveal five impactful styles that business owners swear by. Each brings a unique touch, so you’re bound to find the perfect fit for your brand.
Before you start, ask yourself these three vital questions:
- What is the main objective of my video?
- What kind of budget am I working with?
- What is my project deadline?
These questions will guide you to the style that best aligns with your goals.
The Top 5 Video Styles Business Owners Should Consider:
1) The Spokesperson Video
A classic and trusted format, the spokesperson video is perfect for businesses wanting a polished and professional appearance. This format can include a person speaking directly in front of a green screen, on-location shots, voiceovers with dynamic visuals, or guided tours of your workspace.
When viewers see or hear a spokesperson associated with your brand, it builds trust and solidifies brand recognition.
2) The Animated Demo Video
Insight: AI spokesmodels are perfect for brands seeking consistent messaging and the ability to quickly produce multilingual content without hiring multiple actors.
4) The Kinetic Typography Video
For a bold, eye-catching approach, kinetic typography videos are unmatched. These videos use animated text to convey a message with impactful visual flair. By combining movement, dynamic fonts, and synchronized audio, kinetic typography videos create an immersive experience that grabs attention and keeps viewers engaged. They’re ideal for key message highlights, promotional videos, or quick explainer content that packs a punch.
Insight: This style is great for emphasizing critical points in a message or showcasing statistics in a visually stimulating way, making your content both informative and visually engaging.
5) The Vlog-Style Video
Want to connect with your audience on a personal level? Vlog-style videos are the way to go. This type of video typically features someone speaking directly to the camera, sharing insights or behind-the-scenes content. It’s widely used by influencers and brands looking to build trust and authenticity. While there’s a learning curve to filming and editing, the payoff is a deep, loyal connection with your audience. Plus, you get full creative control over the content, so you decide how your brand is portrayed.
