Facebook can be a powerful marketing tool for your small business.
Think about it.
It is free to join, and you have the potential to reach millions of people around the world.
But simply having a Facebook page is not enough. You need to optimize the page for SEO to reap the maximum benefits.
Since there are many rumors about Facebook Business Page Optimization on the Web, let’s put this straight. Within this post, you will learn some essential rules that will leverage your Facebook page….
Will optimizing your Facebook help you improve your overall rankings? The answer is a big yes. Improving SEO ranking is the main reason why you should optimize your Facebook page in the first place.
Links to social media pages are viewed as high-quality links because social media sites tend to have high authority on the web. Your Facebook page will rank high regardless of its age because it will be riding on Facebook’s overall web authority.
- Gather More Leads
Having people like your page can be fun and all. However, this will not be enough to sustain your business in the long term.
I know this is a long shot. But what if Facebook happens to disappear one day? If you do not make meaningful connections outside of Facebook, it will be the end of you. Having an optimized Facebook page will create more leads to your website.
A smart business owner will make a point of gathering leads in the form of email addresses. You can use these to contact customers outside of Facebook. But you will need to be careful about how you use these leads. For example, don’t use them to push products down the customer’s throats. Email them once or twice a week with content that leads them to your site.
- Build Brand Loyalty
Facebook is not all about growing your customer base and selling products. It is also an excellent opportunity to build brand loyalty.
But what does this mean exactly? If you are constantly updating your page with valuable and entertaining content, those who follow you will appreciate it and repay you with their loyalty.
It is quite simple.
People nowadays rely on the internet and social media in particular when looking for things to buy. Followers are more likely to buy from active and responsive businesses than those without a good social media presence.
- Increase Your Web Traffic
The primary role of a Facebook page should be to drive traffic to your site. If all you do is provide engagement posts to followers, you are only an entertainer and not a marketer. An optimized Facebook page will rank high on search engines and drive traffic to your site.
The major advantage with Facebook posts is that you can use a full-width thumbnail image alongside your post. These wider images tend to draw more attention and will significantly increase your website clicks.
- Be Mobile Ready
Mobile phones have overtaken computers to become leaders in internet usage. Many people are now accessing the internet through their smartphones. Your online content should be mobile optimized to reach the majority of users on smartphones.
Facebook is one avenue for creating mobile friendly content. Your Facebook page is already optimized for mobile use. You don’t even have to lift a finger because Facebook has done all the heavy lifting for you.
- Lower Your Marketing Expenses
Creating a Facebook page will cost you nothing. Granted, you may need to pay a graphic artist to design the cover and profile photo—but it is hardly a necessity. A normal quality picture will do just fine.
When compared to traditional advertising platforms such as print, radio and TV, Facebook ads are relatively cheaper. Facebook ads are also more targeted and are likely to create more conversions. This brings us to our last benefit.
- Reach a targeted audience
There may be over a billion users on Facebook, but it would be crazy to think that they would all want to visit or like your page. And even if they somehow did, it wouldn’t help you since they won’t all engage with your posts.
If you want the likes to count to something, you should aim to target your ads. Unlike other advertising platforms, you can be confident that only the intended audience will see your Facebook ads.
Social media marketing has taken over the advertising space. If you haven’t yet jumped on the bandwagon, you are wasting a precious opportunity.
An optimized Facebook page will rank higher on search engines and attract many leads which you can convert into sales for your small business. Create and optimize your Facebook page today to tap into this great potential.