All Marketing Books Are Worthless, Except for These

Just about every book written about marketing that you can pick up today at a bookstore is worthless. They are just a bunch of meaningless tomes describing ways to trick your market, cheat, entertain, or “be creative” that ultimately amounts to nothing. I know that sounds harsh, but hey—do you realize that you can’t get the time back that you wasted on a lousy book that you read? Continue reading